[WORLD] In a world where stoicism has long been celebrated as a masculine virtue, a growing movement is challenging the notion that men must always be strong and silent. Campaigns like "It's Okay to Talk" and "Deal With It" are encouraging men to open up about their mental health struggles, aiming to dismantle the stigma surrounding male vulnerability and promote well-being.
The Silent Struggle: Men and Mental Health
For years, societal expectations have dictated that men should be emotionally resilient, often at the expense of their mental health. This pressure has led many to internalize their struggles, resulting in a reluctance to seek help. A survey conducted by BBH Singapore revealed that over half of the men in the country avoid seeking mental health support because they've "learned to deal with it," with this attitude being most prevalent among younger men aged 16 to 24.
This trend is not isolated to Singapore. In the United Kingdom, suicide remains the leading cause of death among men under 50, a statistic that has prompted organizations like Andy's Man Club to take action. Founded in 2016, the charity offers weekly peer-to-peer support groups across the UK, providing men with a safe space to discuss their mental health without judgment.
A 2023 study published in the journal BMC Public Health found that men are significantly less likely than women to access mental health services, even when experiencing comparable levels of distress. Cultural norms and fears of being perceived as weak were cited as major deterrents. The research emphasized that interventions must be tailored to reflect how men communicate and process emotional distress—often through action, practical advice, or shared activities, rather than traditional talk therapy.
Campaigns Making a Difference
Several initiatives are spearheading the movement to normalize conversations about men's mental health:
Andy's Man Club (UK): With over 240 groups nationwide, Andy's Man Club has become a beacon for men seeking support. Their slogan, "It's okay to talk," emphasizes the importance of opening up and seeking help.
BBH Singapore's "Deal With It": Launched in partnership with Calm Collective, this campaign challenges the notion that men should suppress their emotions. Through impactful storytelling, it encourages men to seek professional help and break free from outdated societal expectations.
Mind HK's "#HonestlySpeaking": This Hong Kong-based campaign features real-life stories from over 100 ambassadors who have experienced mental health challenges, aiming to inspire others to seek help and reduce stigma.
In Australia, the "Man Up" documentary series aired on ABC TV has been credited with raising awareness around toxic masculinity and its detrimental effects on men’s mental health. The three-part series follows radio personality Gus Worland as he explores how traditional male stereotypes can discourage emotional expression and increase suicide risk. Following its release, the Man Up campaign extended into schools and workplaces, promoting healthier models of masculinity.
Meanwhile, digital platforms are playing an increasingly vital role. Mental health apps like BetterHelp and Headspace report a growing percentage of male users, particularly in urban centers across North America and Europe. These tools offer confidential, on-demand support, which appeals to men who may feel uneasy about seeking face-to-face therapy. Mental health professionals suggest that integrating these platforms into corporate wellness programs could further bridge the gap in men's mental health care.
The Importance of Open Dialogue
Experts agree that creating safe spaces for men to discuss their mental health is crucial. Dr. Judith Joseph, a clinical psychologist, emphasizes that open dialogue can lead to early intervention and better outcomes for men experiencing mental health issues. "When men feel heard and supported, they are more likely to seek help and take steps toward recovery," she states.
Moreover, initiatives like Universiti Putra Malaysia's (UPM) Mental Health Awareness Program highlight the importance of addressing mental health issues early. The program focuses on distinguishing between being "mentally okay" and "not okay," encouraging individuals to seek help before problems escalate.
Corporate leadership is beginning to recognize its role in supporting men’s mental well-being. Companies like PwC, Deloitte, and HSBC have introduced internal networks and wellness strategies specifically aimed at their male employees. These include mental health days, anonymous counseling services, and mentorship programs where men are encouraged to share their challenges without fear of professional repercussions. Early data shows improved job satisfaction and retention among participants.
Moving Forward: Embracing Vulnerability
As the movement to support men's mental health gains momentum, it's essential to continue challenging the stigma that discourages men from seeking help. Public figures, such as Australian boxer Harry Garside, are leading by example. Garside openly discusses his struggles with mental health and advocates for emotional intelligence education in schools, aiming to reshape perceptions of masculinity.
By fostering an environment where vulnerability is seen as a strength rather than a weakness, society can help men feel empowered to seek the support they need. As the saying goes, "It's okay to not be okay," and acknowledging this truth is the first step toward healing.
The tide is turning as more men embrace the message that seeking help is a sign of strength, not weakness. Through continued advocacy, education, and support, the hope is that one day, no man will feel that he has to face his struggles alone.
WhatsApp
Instagram
Threads
