Marketing
How Data Analytics and AI Are Shaping a New Marketing Era With Privacy and Innovation at Its Heart
In the rapidly evolving landscape of digital marketing, data analytics emerges as the cornerstone, enabling marketers to understand their audiences with unparalleled precision....
Why We Can't Resist Buying What Celebrities Tell Us To
Exploring the magnetic allure of celebrity endorsements, it's evident why brands eagerly pay top dollar for a moment in the spotlight beside icons...
How Attack Ads Influence What We Buy and Feel About Brands
In the 1980s, an advertising clash known as the "Cola Wars" between Coca-Cola and PepsiCo epitomized the fierce battle for consumer allegiance. These...
Who should be in control of social media content?
Social media platforms have become the primary arena for public discourse, information sharing, and community building. However, with this unprecedented connectivity comes the...
Five out-of-the-box rules for marketing success
In the ever-evolving landscape of digital marketing, social media has become an indispensable tool for professionals and businesses alike. Whether you're a seasoned...
A surge in customer satisfaction surveys
In today's hyperconnected world, customer satisfaction surveys have become an omnipresent aspect of our daily lives. From dining at a restaurant to purchasing...
Advertising on a tight budget
Amidst the ongoing economic instability, marketing budgets have taken a hit, with enterprises bracing for leaner times. Projections of flat GDP growth in...
3 key marketing insights from the Love Bug phenomenon
The Volkswagen Beetle, affectionately known as the Love Bug, is more than just a car; it’s a marketing legend. The campaign surrounding this...
Top 3 reasons why short-form video is a game-changer for small business marketing
In today's fast-paced digital landscape, small businesses are constantly seeking innovative ways to stand out and connect with their audience. One of the...
Why the influencer marketing industry needs ethical guardrails
The influencer marketing industry has seen explosive growth over the past decade, transforming from a niche marketing tactic into a central strategy for...
The importance of representation in marketing
In today's diverse and interconnected world, representation in marketing is more crucial than ever. Brands that embrace diversity and inclusivity not only reflect...
Why investing in customer service pays off big time
The importance of customer service cannot be overstated. Companies that prioritize customer service often see significant returns on their investment. As Shep Hyken...
Transforming annoying hold music: Enhancing the customer experience
Hold music has long been a necessary evil in the world of customer service. For many, the experience of being placed on hold...
The Fall of Television Advertising in the Digital Era
Television advertising, once the undisputed king of media spend, has seen a significant decline in relevance and effectiveness in the digital age. This...
Intellectual Influencers: The New Vanguard of Social Media
A new trend is emerging that promises to reshape our digital interactions. Intellectual influencers, a term that encapsulates thought leaders and content creators...
Why AI can't replace Creativity in Marketing
The integration of Artificial Intelligence (AI) has been a game-changer, offering unprecedented efficiency and capabilities in data analysis, customer segmentation, and campaign optimization....
Emotion as the New Metric for Measuring Brand Value
Traditional metrics such as revenue generation and market share have long been the benchmarks for assessing a brand's value. However, a groundbreaking perspective...
Is it worth it to use Influencer Marketing?
Influencer marketing has emerged as a pivotal strategy for brands aiming to enhance their visibility and engagement with target audiences. As businesses grapple...
How to take advantage of events as a marketer
Events have emerged as a powerful tool for brands looking to deepen customer engagement, enhance brand visibility, and drive business growth. From intimate...
Analysis of the Bud Light Boycott and Its Lasting Effects on Brand Strategy
In April 2023, Bud Light ventured into the realm of social advocacy by partnering with transgender influencer Dylan Mulvaney, aiming to connect with...
5 Proven Strategies for Brand Growth on Reddit
Building a brand on Reddit involves understanding the platform's unique community and leveraging its features to engage with users authentically. Here are five...
Transformations from Corporate to Cutting-Edge
Staying relevant and appealing to your target audience is crucial. Many brands find themselves at a crossroads, caught between a corporate identity that...
It's Important to Choose the Perfect PR Agency for Your Brand's Image
When managing a business, the power of perception is undeniable. Your brand's story and values are crucial, but effectively conveying these elements to...
Customer Surveys That Matter: 10 Strategies for Valuable Insights
Crafting effective customer service satisfaction surveys is essential for businesses aiming to genuinely understand and improve their customer experiences. Well-designed surveys can yield...
Subscribe to Our Newsletter
Get our latest updates sent straight to your inbox. Unsubscribe anytime.