Marketing

US advertisers scramble as TikTok ban looms
[UNITED STATES] The United States government is on the brink of implementing a nationwide ban on TikTok, the wildly popular short-form video platform....

How Data Analytics and AI Are Shaping a New Marketing Era With Privacy and Innovation at Its Heart
In the rapidly evolving landscape of digital marketing, data analytics emerges as the cornerstone, enabling marketers to understand their audiences with unparalleled precision....

Why We Can't Resist Buying What Celebrities Tell Us To
Exploring the magnetic allure of celebrity endorsements, it's evident why brands eagerly pay top dollar for a moment in the spotlight beside icons...

How brands can use GenAI to break the market
[WORLD] In today’s fast-paced digital world, staying ahead of the competition is crucial for any business. As industries evolve, so do consumer expectations,...

Leveraging classic marketing tactics for business growth
[WORLD] In the fast-paced digital world of today, it’s easy to overlook traditional marketing methods. However, “old school” marketing tactics have stood the...

Marketing lessons from Kendrick Lamar's Super Bowl halftime performance
[WORLD] The Super Bowl halftime show is a much-anticipated event, not only because of the musical performances but also due to the massive...

Adapting marketing strategies in a hashtag-free world
[WORLD] The rise of social media has revolutionized the way brands interact with consumers, and for years, hashtags played a key role in...

Storytelling's influence on startup marketing
[WORLD] Startups face an uphill battle when it comes to distinguishing themselves from competitors. The key to standing out? Storytelling. Storytelling isn't just...

Refining your marketing strategy with digital tools for 2025
[WORLD] Businesses are increasingly turning to innovative digital marketing tools to stay ahead of the competition. As we approach 2025, the importance of...

How a superior wine became a global brand
[WORLD] In the ever-evolving world of wine, where hundreds of companies compete for the attention of discerning consumers, standing out is not just...

Labor Illusion: Reasons for brands to display their work, even if it isn't real
[WORLD] Consumers are constantly bombarded with choices. From products to services, the competition is fierce, and brands are always looking for ways to...

Private networks reshape social media's future
[WORLD] In an era dominated by sprawling social media platforms, a new trend is emerging that promises to revolutionize the way we connect...

What is ahead for influencer marketing?
[WORLD] In recent years, influencer marketing has evolved significantly, transitioning from a public spectacle to a more intimate and personalized approach. As we...
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