Marketing
US advertisers scramble as TikTok ban looms
[UNITED STATES] The United States government is on the brink of implementing a nationwide ban on TikTok, the wildly popular short-form video platform....
How Data Analytics and AI Are Shaping a New Marketing Era With Privacy and Innovation at Its Heart
In the rapidly evolving landscape of digital marketing, data analytics emerges as the cornerstone, enabling marketers to understand their audiences with unparalleled precision....
Why We Can't Resist Buying What Celebrities Tell Us To
Exploring the magnetic allure of celebrity endorsements, it's evident why brands eagerly pay top dollar for a moment in the spotlight beside icons...
What happens when you speak slower—and why consumers respond
In most early-stage teams, voice isn’t something we design. It’s something we inherit. We pitch, we brief, we reassure, all with the same...
The real impact of AI on modern marketing
Artificial intelligence is no longer a buzzword in the marketing world. It’s becoming the invisible engine behind how brands discover, connect with, and...
Why marketing tech keeps failing—and what founders should do instead
We had the logo wall. The integrations. The automations. It looked slick. It looked like leverage. It wasn’t. We didn’t just break our...
Why AI still can’t handle customer service alone
Industries everywhere are bending to the will of AI—logistics, diagnostics, even content creation have seen sweeping changes. But when it comes to customer...
Future of marketing strategy
While marketers race to plug AI into every campaign and automate content at scale, a quieter—and more consequential—transformation is underway. The old scaffolding...
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You don’t need more content—you need a better system
We thought we were being smart. We blocked off Monday mornings for content planning. We set up Trello boards, saved trending audio, and...
Why inclusion is now a core marketing strategy
Marketing used to be about aspiration. The problem? The default image of “aspiration” was too often white, male, thin, cisgender, and Western. For...
How founders can turn marketing flops into sharper strategy
You know the one. The campaign that tanked. The influencer who didn’t convert. The reel that got likes but zero leads. Maybe you’ve...
Why B2B storytelling in technical industries outperforms specs
Some teams still think the fastest way to earn credibility is to lead with data, certifications, and compliance specs. In technical industries—where precision...
E-commerce marketing pain points and how to fix them
When paid growth stalls, most e-commerce teams panic. They tweak ad copy, split-test landing pages, and double down on discounts. But more often...
How to avoid influencer marketing mistakes that sink startups
We hired a fashion micro-influencer with 90K followers. Her content was slick. Her audience was “highly engaged.” But two weeks after the campaign...
The strategic risk of offering free products
[WORLD] Startups often face intense pressure to grow fast. Offering something for free—be it a trial, a basic plan, or the entire product—can...
Forget your search knowledge. Make your brand LLM-friendly
[WORLD] The consumer search experience is undergoing its biggest reset since the dawn of Google. In just one year, the percentage of users...
Empowering B2B buyers with digital transformation
[WORLD] The expectations of B2B buyers are changing rapidly. Today’s buyers prefer to conduct independent research, compare options, and make well-informed decisions through...
Blending AI and traditional marketing for success
[WORLD] In the fast-evolving world of marketing, the integration of artificial intelligence (AI) with traditional production methods is emerging as a game-changer. The...
How website traffic impacts SEO success
[WORLD] In an era where online presence often defines business success, website traffic has long been seen as a vital metric for measuring...
AI transforms influencer marketing
[WORLD] In 2025, influencer marketing stands at a pivotal crossroads. Once considered an experimental tactic, it now commands nearly 25% of all social...
Prioritise sticky content over virality
[WORLD] In today's fast-paced digital world, where attention spans are shorter than ever, content creators and marketers are constantly seeking ways to capture...
Here's how to build brand connections in 2025
[WORLD] As the digital landscape evolves and consumers demand more authenticity, brand awareness in 2025 is no longer just about visibility—it's about forging...
Quality redefines programmatic advertising
[WORLD] As digital advertising continues to evolve, programmatic advertising is undergoing a shift. Marketers are increasingly prioritizing quality over quantity, opting for more...
U-Haul's deceptive pricing under scrutiny
[UNITED STATES] U-Haul trucks are deeply embedded in the American landscape—everywhere and nowhere all at once. You might not notice them until one’s...
How to secure celebrity investors for your business
[WORLD] In the competitive world of entrepreneurship, securing investment is often the key to scaling a business. But when it comes to finding...
Improving local search rankings
[WORLD] As local searches continue to drive real-world purchases, businesses face mounting competition for digital visibility. In 2025, mastering local search optimization is...
AI and the trademark challenge
[WORLD] Artificial intelligence (AI) is revolutionising branding strategies, offering businesses innovative tools to enhance their market presence. However, this technological advancement also introduces...
AI helps shoppers decode retail jargon
[WORLD] In an era where consumers are inundated with complex product descriptions and industry-specific terminology, many find themselves lost in a sea of...
Defending reality in the age of misinformation
[WORLD] In an age dominated by social media, the line between truth and falsehood is often blurred. With misinformation spreading rapidly through online...
How to advertise to distracted consumers
[WORLD] As consumers become increasingly distracted by the constant barrage of digital content, advertisers are facing a new set of challenges. With attention...
How to embrace AI tools in PR and marketing
[WORLD] As artificial intelligence (AI) continues to transform industries, public relations (PR) and marketing sectors are beginning to integrate AI-powered tools into their...
The rise of consumer-driven branding
[WORLD] In today's digital landscape, consumers wield unprecedented influence over brand identities, reshaping traditional marketing paradigms. This shift necessitates that businesses adapt by...
Smart brands thrive in the battle for consumer attention
[WORLD] In an era where consumers are bombarded with digital content across multiple platforms, brands are locked in fierce competition for one of...
Gen Z employees are instructed to 'be professionally mean' on TikTok
[UNITED STATES] A growing number of Gen Z professionals are turning to TikTok for career advice, with some influencers promoting the concept of...
Business leaders take control of the narrative with owned media
[WORLD] In a rapidly evolving media landscape, an increasing number of business leaders are taking matters into their own hands—literally. Faced with the...
Influencer marketing strategies for small business growth
[WORLD] Collaborating with influencers can grow brands, increase the reach of marketing messages, and allow a brand to tap into new audiences. For...
Avoiding the pitfalls that break consumer trust
[WORLD] Trust is the cornerstone of any successful brand-consumer connection, but it is also fragile. As customers become increasingly aware of how their...
The fallout of poor customer service
[WORLD] In today's competitive market, customer service is more than simply a department; it is the foundation of a company's success. Poor customer...
Why marketers and agencies need to think like CFOs
[WORLD] In today’s fast-paced and data-driven business landscape, marketing has become one of the most critical functions for companies seeking to drive growth....
Integrating Gen AI into your marketing strategy
[WORLD] The rise of generative artificial intelligence (Gen AI) is reshaping industries across the globe, and marketing is no exception. As businesses continually...
Charting the future of brand advertising
[WORLD] In today’s fast-evolving digital landscape, brands face a new frontier in advertising. The rise of emerging technologies, the transformation of consumer behavior,...
How AI tools are shaping marketing in 2025
[WORLD] In 2025, artificial intelligence (AI) tools are transforming the way businesses approach marketing. From automating tasks to generating personalized content, AI is...
Shifting focus in B2B tech marketing from awareness to influence
[WORLD] The landscape of B2B tech marketing is evolving rapidly, transitioning from a traditional focus on brand awareness to a more nuanced approach...
Simplifying website planning with AI while keeping creativity intact
[WORLD] Creating an effective website is crucial for any business or personal brand. However, the planning and development of a website can often...
Social media success tips for CEOs
[WORLD] Social media has become one of the most powerful tools for businesses to reach new customers, build relationships, and drive growth. For...
Raya outfits can be expensive. Was it due to the quality or just a marketing tactic?
[WORLD] As the festive season of Hari Raya Aidilfitri approaches, one of the most anticipated aspects of the celebration is undoubtedly the tradition...
Marketing and communications as key drivers of business strategy
[WORLD] In today’s highly competitive business landscape, there are numerous aspects of a company's operations that drive its success. Sales, product development, customer...
The reasons behind the Upfront Revolution, which will focus on creators
[WORLD] The world of marketing and advertising is undergoing a seismic shift. As consumer preferences evolve and technology continues to advance, brands and...
Potential AI collaborations for marketers
[WORLD] The role of artificial intelligence (AI) in marketing has been a game-changer, opening up new possibilities for automation, personalization, and customer insights....
Why brand safety tools are hurting publishers
[WORLD] Social media platforms have become essential tools for brands to engage with consumers, promote products, and build an online presence. However, despite...
How digital detox campaigns benefit businesses
[WORLD] Our smartphones, tablets, and laptops are constantly in our hands, whether we are working, socializing, or simply passing time. The constant influx...
Why it's now common practice for marketers and creators to test before launching
[WORLD] In the fast-paced world of marketing and content creation, launching without testing is no longer an option. In today’s digital age, where...
The power of employee-generated content
[WORLD] In the ever-evolving digital landscape, businesses are continuously seeking new ways to engage with their audiences and build authentic connections. Traditional marketing...
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