Marketing
US advertisers scramble as TikTok ban looms
[UNITED STATES] The United States government is on the brink of implementing a nationwide ban on TikTok, the wildly popular short-form video platform....
How Data Analytics and AI Are Shaping a New Marketing Era With Privacy and Innovation at Its Heart
In the rapidly evolving landscape of digital marketing, data analytics emerges as the cornerstone, enabling marketers to understand their audiences with unparalleled precision....
Why We Can't Resist Buying What Celebrities Tell Us To
Exploring the magnetic allure of celebrity endorsements, it's evident why brands eagerly pay top dollar for a moment in the spotlight beside icons...
Lessons B2B marketers should borrow from top B2C brand
We used to roll our eyes when someone said B2B marketers should “act more like B2C.” That usually meant branding fluff, feel-good campaigns,...
What happens when you speak slower—and why consumers respond
In most early-stage teams, voice isn’t something we design. It’s something we inherit. We pitch, we brief, we reassure, all with the same...
The real impact of AI on modern marketing
Artificial intelligence is no longer a buzzword in the marketing world. It’s becoming the invisible engine behind how brands discover, connect with, and...
Why marketing tech keeps failing—and what founders should do instead
We had the logo wall. The integrations. The automations. It looked slick. It looked like leverage. It wasn’t. We didn’t just break our...
Why AI still can’t handle customer service alone
Industries everywhere are bending to the will of AI—logistics, diagnostics, even content creation have seen sweeping changes. But when it comes to customer...
Future of marketing strategy
While marketers race to plug AI into every campaign and automate content at scale, a quieter—and more consequential—transformation is underway. The old scaffolding...
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You don’t need more content—you need a better system
We thought we were being smart. We blocked off Monday mornings for content planning. We set up Trello boards, saved trending audio, and...
Why inclusion is now a core marketing strategy
Marketing used to be about aspiration. The problem? The default image of “aspiration” was too often white, male, thin, cisgender, and Western. For...
How founders can turn marketing flops into sharper strategy
You know the one. The campaign that tanked. The influencer who didn’t convert. The reel that got likes but zero leads. Maybe you’ve...
Why B2B storytelling in technical industries outperforms specs
Some teams still think the fastest way to earn credibility is to lead with data, certifications, and compliance specs. In technical industries—where precision...
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