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Marketing

Marketing
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MarketingMay 12, 2024 at 6:00:00 PM

The Fall of Television Advertising in the Digital Era

Television advertising, once the undisputed king of media spend, has seen a significant decline in relevance and effectiveness in the digital age. This...

Marketing United States
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MarketingMay 9, 2024 at 12:00:00 PM

Intellectual Influencers: The New Vanguard of Social Media

A new trend is emerging that promises to reshape our digital interactions. Intellectual influencers, a term that encapsulates thought leaders and content creators...

Marketing
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MarketingMay 9, 2024 at 1:00:00 AM

Why AI can't replace Creativity in Marketing

The integration of Artificial Intelligence (AI) has been a game-changer, offering unprecedented efficiency and capabilities in data analysis, customer segmentation, and campaign optimization....

Marketing
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MarketingMay 7, 2024 at 5:30:00 AM

Emotion as the New Metric for Measuring Brand Value

Traditional metrics such as revenue generation and market share have long been the benchmarks for assessing a brand's value. However, a groundbreaking perspective...

Marketing
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MarketingApril 29, 2024 at 7:00:00 PM

Is it worth it to use Influencer Marketing?

Influencer marketing has emerged as a pivotal strategy for brands aiming to enhance their visibility and engagement with target audiences. As businesses grapple...

Marketing
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MarketingApril 25, 2024 at 1:00:00 AM

How to take advantage of events as a marketer

Events have emerged as a powerful tool for brands looking to deepen customer engagement, enhance brand visibility, and drive business growth. From intimate...

Marketing
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MarketingMarch 20, 2024 at 2:00:00 PM

Analysis of the Bud Light Boycott and Its Lasting Effects on Brand Strategy

In April 2023, Bud Light ventured into the realm of social advocacy by partnering with transgender influencer Dylan Mulvaney, aiming to connect with...

Marketing
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MarketingMarch 18, 2024 at 4:00:00 PM

5 Proven Strategies for Brand Growth on Reddit

Building a brand on Reddit involves understanding the platform's unique community and leveraging its features to engage with users authentically. Here are five...

Marketing
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MarketingMarch 8, 2024 at 9:50:00 AM

Transformations from Corporate to Cutting-Edge

Staying relevant and appealing to your target audience is crucial. Many brands find themselves at a crossroads, caught between a corporate identity that...

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