Canton Fair achieves growth amid US buyer decline

[WORLD] China’s largest trade event, the Canton Fair, recorded an unexpected rise in deals during its spring session, even as attendance from American buyers hit a notable low. The three-week event, which concluded Monday, saw overall transaction volume climb 3 per cent year-on-year to US$25.44 billion, according to figures released by the fair’s organiser.

Traditionally a major destination for U.S. importers, the Canton Fair this year experienced a marked decline in American participation, a trend largely attributed to enduring trade frictions and tariffs levied by Washington. In contrast, the fair welcomed a record number of overseas attendees from other regions, including Europe, Asia, and the Middle East—underscoring China’s rising appeal as a global trade partner.

Exhibitors and analysts expressed surprise at the fair’s strong performance, viewing it as a morale boost for the export sector and a sign of China’s resilience amid ongoing trade tensions with the United States. The event’s outcome has reinforced confidence in the country’s ability to withstand long-term economic headwinds stemming from geopolitical disputes.

The fair’s momentum comes at a time of heightened global uncertainty. Analysts suggest the increase in transaction value signals a shift in global trade patterns, with Chinese exporters diversifying their reach beyond the U.S. market. This evolving strategy aligns with Beijing’s broader efforts to deepen economic ties with emerging markets and solidify its standing as a key player in global commerce.

In addition to the uptick in overseas attendance, the fair’s organiser pointed to digital innovation as a critical factor behind this year’s success. Enhanced virtual platforms and online trading tools—some incorporating virtual reality—allowed the fair to connect with a broader audience and streamline transactions. Organisers now plan to expand these digital offerings to attract more international participants in future editions.

A focus on innovation and product quality also played a significant role in drawing global buyers. Exhibitors showcased advanced technologies and new product lines, appealing to businesses in search of cutting-edge solutions. This emphasis reflects China’s ambition to lead in high-end manufacturing and tech-driven industries, with the Canton Fair positioned as a key venue for global collaboration and exchange.

Despite challenges in the global trade environment, the Canton Fair’s spring session has served as a barometer of China’s export resilience and ongoing transformation as a hub for innovation and international trade.