Tips for women who want to start investing

In today's financial landscape, it's more important than ever for women to take control of their financial futures through investing. Despite making significant strides in many areas, women still face unique challenges when it comes to building wealth and securing their financial independence. This comprehensive guide will explore why investing is crucial for women, address common barriers, and provide actionable steps to help women kickstart their investment journeys.

Why Investing Matters for Women

The Gender Wealth Gap

While much attention has been given to the gender pay gap, the gender wealth gap is an equally pressing issue. Women typically earn less over their lifetimes and often take career breaks for caregiving responsibilities, resulting in lower overall savings and investments.

Longer Life Expectancy

On average, women live longer than men, meaning they need to plan for a longer retirement period. This makes it even more critical for women to start investing early and consistently to ensure financial security in their later years.

Financial Independence

Investing provides a path to financial independence, allowing women to have more control over their lives and decisions. As Sin Ting, Chief Client Officer at Endowus, points out:

"As women, we're going to live longer than our partners; women have longer lifespans than men. That means we have a longer retirement to think about, which means we actually need to save more money than our spouses when it comes to our retirement."

Common Barriers to Investing for Women

Risk Perception

Many women perceive investing as risky, leading to more conservative financial decisions. However, this perception can be detrimental to long-term wealth building.

Sin Ting addresses this misconception: "It's not to say that women are bad at investing. In fact, the opposite is true — it's been proven that women actually make better investors than men. These findings show that the financial and investment journeys might look different for women given these behavioural characteristics."

Lack of Financial Education

A disparity in financial education and literacy can make women less confident in their ability to make investment decisions.

Time Constraints

Women often juggle multiple responsibilities, leaving little time for financial planning and investing.

Overcoming Barriers and Getting Started

1. Educate Yourself

Start by building your financial knowledge. Utilize free online resources, attend workshops, or consider working with a financial advisor. Remember, knowledge is power when it comes to investing.

2. Start Small

You don't need a large sum to begin investing. As Jasmine Chong, Founder of Lab Studios, shares from her experience:

"What changed my mind about investing was when I met Endowus and learnt about goal-based investing, how to think about your own and your family's future, and the concept of putting my money into buckets for short-term and long-term needs."

3. Set Clear Goals

Define your financial goals, whether it's saving for retirement, buying a home, or funding your children's education. Goal-based investing can help you stay focused and motivated.

4. Embrace Technology

Use investing apps and robo-advisors that make it easy to start investing with small amounts. Many platforms offer educational resources and automated investing options.

5. Practice Dollar-Cost Averaging

Invest regularly, regardless of market conditions. This strategy, known as dollar-cost averaging, can help reduce the impact of market volatility on your investments.

Sin Ting recommends: "For investments, I automate them every month so that I don't have to think about it. I don't have to worry each month whether it's a good time to invest or not, or think about how much to invest."

Investment Strategies for Women

1. Diversification

Spread your investments across different asset classes to manage risk. This could include a mix of stocks, bonds, real estate, and other investment vehicles.

2. Consider Index Funds

Low-cost index funds that track broad market indices can be an excellent way to gain exposure to the stock market with lower fees and less complexity.

3. Explore Sustainable Investing

Many women are interested in aligning their investments with their values. Consider exploring sustainable or socially responsible investing options.

4. Don't Neglect Retirement Accounts

Maximize contributions to retirement accounts like 401(k)s and IRAs. These accounts offer tax advantages and can be powerful tools for long-term wealth building.

5. Invest in Your CPF (for Singaporeans)

Sin Ting explains the potential of CPF investing: "Endowus is the first digital advisor for CPF investments. Your Ordinary Account (OA) savings can be used for housing and investments, among other things. If you leave your money in OA, that will give you a guaranteed 2.5% per annum, which is pretty decent. But your CPF OA is super long-term money, because you can't touch it for the next 25 to 35 years or so. So if you can take some risk and invest it for the long term, you may be able to get market-type returns."

Managing Your Finances: The 50-30-20 Rule

One practical approach to managing your finances is the 50-30-20 rule. Sin Ting explains how she applies this principle:

"Personally, I try to keep it simple and stick to the 50-30-20 rule. So 50% of my monthly income I spend on necessities such as my mortgage repayment, utilities, phone bills, and so on. And then 30% is for my wants — things that I can probably do without, but make my life better, like barre class, bubble tea, ride-hailing, or dining out. The remaining 20% is then for my savings and investments."

The Power of Automation

Automating your investments can help you stay consistent and remove the emotional aspect of investing. Set up automatic transfers to your investment accounts each month.

As Sin Ting notes: "With this, I'm also dollar-cost averaging into the market and slowly building up my investment pool."

Understanding and Managing Risk

While it's important to be aware of investment risks, it's equally crucial not to let fear prevent you from investing altogether. Understand that all investments carry some level of risk, but proper diversification and a long-term perspective can help manage this risk.

Sin Ting addresses the misconception about women and risk: "Women are risk aware, and not risk averse. The conventional wisdom is that men are risk takers, while women are not — but the truth is more nuanced."

The Impact of Inflation

Understanding the impact of inflation on your savings is crucial. Sin Ting illustrates this point:

"Life in Singapore has gotten more expensive. Take bubble tea for example — a drink from Brand X used to cost S$4.50 in 2021. The same drink now costs S$5.30 in 2023. It's gone up by almost 20% in the last two years. Inflation in Singapore also applies to essential expenses such as mortgages."

She adds, "Inflation eats away at our purchasing power — if your money is left in a savings account, is the deposit rate enough to cover inflation? It's important that we not only save, but also grow our savings meaningfully through investments. Just a 2% difference in inflation can deplete your retirement savings."

Overcoming Common Investing Challenges

Fear of Market Volatility

Market ups and downs are normal. Focus on your long-term goals rather than short-term market movements.

Lack of Time

Utilize automated investing tools and set aside specific times to review your investments. Even a few hours each month can make a significant difference.

Information Overload

Start with the basics and gradually expand your knowledge. Don't feel pressured to understand everything at once.

Seeking Professional Help

While self-education is important, don't hesitate to seek professional advice when needed. A financial advisor can help you create a personalized investment strategy aligned with your goals and risk tolerance.

Kickstarting your investment journey as a woman may seem daunting, but it's a crucial step towards financial independence and security. Remember, you don't need to be an expert to start investing. Begin with small steps, educate yourself continuously, and don't be afraid to seek help when needed.

As Jasmine Chong reflects on her journey: "I've since learnt that's not necessarily true. I just didn't have the right information on how I should be organising my finances and how much money I can actually put into investments."

By taking control of your financial future through investing, you're not just building wealth – you're empowering yourself and paving the way for greater financial equality. Start your investment journey today, and take the first step towards a more secure financial future.