Money buys happiness. Do you agree with that?

Image Credits: UnsplashImage Credits: Unsplash
  • Higher incomes correlate with increased life satisfaction and positive emotions, with no apparent plateau.
  • The study challenges previous notions of diminishing returns on happiness from higher incomes.
  • While money contributes significantly to well-being, it's part of a complex array of factors that determine overall life satisfaction.

In the realm of personal finance and emotional well-being, a groundbreaking study has shattered the long-standing belief that money ceases to buy happiness beyond a certain income threshold. This research, published in the Proceedings of the National Academy of Sciences, presents compelling evidence that challenges our understanding of the relationship between wealth and life satisfaction.

For decades, the prevailing wisdom suggested that once basic needs were met, additional income had diminishing returns on happiness. However, this new study paints a different picture, one where financial well-being and emotional contentment continue to rise in tandem, even at the highest levels of affluence.

The Myth of the Happiness Plateau

Previous research, including a widely cited 2010 study, proposed that emotional well-being plateaued at an annual income of about $75,000. This led to the popular notion that beyond this point, more money didn't necessarily translate to greater happiness. However, the latest findings suggest that this plateau may not exist at all.

Matthew Killingsworth, a senior fellow at the University of Pennsylvania's Wharton School, conducted an extensive study involving 33,391 employed U.S. adults. The results were clear: there was no evidence of a plateau effect. Instead, the data showed a consistent positive correlation between higher incomes and increased levels of both emotional well-being and life satisfaction.

The Continuous Upward Trend

One of the most striking aspects of the study is the consistent upward trend in happiness as income increases. Dr. Killingsworth's research reveals that people with higher incomes not only report greater life satisfaction but also experience more positive daily emotions and fewer negative ones.

This trend holds true across various income levels, from those earning $10,000 a year to individuals with annual incomes exceeding $500,000. The study found that moving from a yearly income of $100,000 to $110,000 was associated with similar increases in life satisfaction as moving from $10,000 to $20,000.

Wealth Accumulation and Psychological Benefits

The findings suggest that wealth accumulation offers more than just financial security; it provides significant psychological benefits as well. As people climb the socioeconomic ladder, they often experience:

  • Increased autonomy and control over their lives
  • Greater access to resources that can enhance quality of life
  • Reduced stress related to financial concerns

These factors contribute to an overall sense of well-being that continues to grow with increased income. The study challenges the idea that there's a point of diminishing returns when it comes to the happiness derived from financial prosperity.

The Role of Lifestyle Improvements

One explanation for the continuous increase in happiness with higher incomes is the ability to make ongoing lifestyle improvements. As people earn more, they can:

  • Afford better healthcare and wellness services
  • Live in safer, more desirable neighborhoods
  • Pursue hobbies and interests without financial constraints
  • Travel more frequently and luxuriously
  • Provide better educational opportunities for themselves and their children

These lifestyle enhancements contribute to a sense of progress and achievement, which in turn fuels life satisfaction and positive emotions.

Financial Freedom and Reduced Stress

Another crucial aspect of the money-happiness connection is the reduction of financial stress. As income levels rise, individuals often experience:

  • Less worry about unexpected expenses
  • Greater ability to save for the future
  • More flexibility in career choices
  • Increased capacity to help family and friends financially

This financial freedom alleviates a significant source of anxiety for many people, allowing them to focus on other aspects of their lives that contribute to happiness and fulfillment.

Challenging Previous Notions

The new research challenges not only the idea of a happiness plateau but also questions the validity of previous studies that suggested otherwise. Dr. Killingsworth's methodology, which involved real-time reporting of participants' feelings throughout the day, provides a more nuanced and accurate picture of the relationship between money and happiness.

This approach contrasts with earlier studies that relied more heavily on retrospective assessments, which can be subject to memory biases and other inaccuracies. The real-time nature of the data collection in this study offers a more reliable representation of people's actual experiences and emotions.

The Implications for Society and Policy

The findings of this study have significant implications for both individual financial planning and broader societal policies. On a personal level, it suggests that pursuing higher income levels can be a valid strategy for improving one's overall well-being and life satisfaction.

From a policy perspective, these results may influence discussions about:

  • Income inequality and its effects on societal happiness
  • Progressive taxation and wealth redistribution
  • Minimum wage laws and living wage standards
  • Economic growth strategies and their impact on citizen well-being

The Complexity of Happiness

While the study provides strong evidence for the ongoing benefits of increased income, it's important to note that money is not the sole determinant of happiness. Other factors such as relationships, health, personal growth, and sense of purpose play crucial roles in overall life satisfaction.

Dr. Killingsworth acknowledges this complexity, stating, "Money is not the secret to happiness, but it can probably help a bit". This nuanced view recognizes that while financial well-being is important, it's part of a broader spectrum of factors that contribute to a fulfilling life.

Practical Applications of the Research

For individuals seeking to improve their quality of life, the study suggests that:

  • Pursuing career advancement and higher income can have tangible benefits for well-being
  • Financial planning should consider the ongoing positive effects of increased wealth
  • Balancing financial goals with other aspects of life remains important for overall happiness

The Future of Happiness Research

This groundbreaking study opens up new avenues for research into the relationship between economic prosperity and emotional well-being. Future studies may explore:

  • Cultural differences in the money-happiness relationship
  • The long-term effects of sustained wealth on life satisfaction
  • The impact of sudden financial changes on happiness levels
  • The role of relative wealth versus absolute wealth in determining happiness

As our understanding of these complex interactions grows, we may develop more sophisticated models for predicting and enhancing human happiness in relation to economic factors.

The research conducted by Dr. Killingsworth challenges long-held beliefs about the limits of money's ability to buy happiness. By demonstrating a continuous positive relationship between income and life satisfaction, even at high levels of wealth, the study provides new insights into the complex interplay between financial well-being and emotional contentment.

While money should not be viewed as the sole path to happiness, its ongoing positive impact on life satisfaction cannot be ignored. As we navigate our personal and professional lives, this research encourages us to reconsider the role of financial prosperity in our pursuit of happiness and overall quality of life.


Financial Planning
Image Credits: Unsplash
Financial PlanningAugust 2, 2025 at 1:30:00 AM

How pre-K and career advancement for parents are connected

For millions of working parents, the preschool years are less about early childhood enrichment and more about one stark question: how do I...

Financial Planning United States
Image Credits: Unsplash
Financial PlanningAugust 2, 2025 at 1:00:00 AM

Why an emergency fund is your 401(k)’s secret bodyguard

It’s easy to think of financial safety nets as something you’ll figure out “later.” After all, most of the money talk on social...

Careers Malaysia
Image Credits: Unsplash
CareersAugust 1, 2025 at 5:00:00 PM

What Malaysia’s Employment Insurance System really covers—and who qualifies

Losing your job is always hard. But in a country like Malaysia, where workers don’t receive traditional unemployment handouts, the financial and emotional...

Financial Planning
Image Credits: Unsplash
Financial PlanningAugust 1, 2025 at 4:00:00 PM

If you could ask a mega-millionaire one question about money, what would it be?

If you had five minutes face-to-face with someone worth $50 million or more, what would you ask them about money? Not just about...

Financial Planning
Image Credits: Unsplash
Financial PlanningJuly 31, 2025 at 7:30:00 PM

How to prepare financially in case your adult children need help

You plan for your own retirement. You prepare for health expenses. You may even anticipate helping your grandchildren. But few financial plans account...

Financial Planning United States
Image Credits: Unsplash
Financial PlanningJuly 31, 2025 at 11:30:00 AM

How the Fed affects your credit cards, mortgages, and more

When the Federal Reserve holds off on changing interest rates, the headlines often focus on inflation targets or economic indicators. But in practical...

Financial Planning Singapore
Image Credits: Unsplash
Financial PlanningJuly 30, 2025 at 7:30:00 PM

What the 2025–2026 CPF changes mean—and what you should do next

In a multi-stage policy rollout that began years ago, the Central Provident Fund (CPF) continues to evolve to meet Singapore’s aging population, rising...

Financial Planning
Image Credits: Unsplash
Financial PlanningJuly 30, 2025 at 2:00:00 PM

The Gen Z budget hack bringing back physical cash

It might look like a contradiction. Gen Z—the generation born into digital-first everything—is choosing cash. Not for shopping, but for budgeting. They’re filling...

Financial Planning
Image Credits: Unsplash
Financial PlanningJuly 29, 2025 at 5:30:00 PM

Why your retirement plan needs an emergency fund—seriously

So you’ve made it to retirement. Or you're at least thinking about it. Your investments are humming, you’ve got Social Security in the...

Financial Planning United States
Image Credits: Unsplash
Financial PlanningJuly 29, 2025 at 2:30:00 PM

Why more Americans are using Their 401(k)s for short-term needs

It used to be simple. Your 401(k) was the sacred retirement pot—built up over decades, untouched until you hit 59½, and guarded by...

Financial Planning United States
Image Credits: Unsplash
Financial PlanningJuly 29, 2025 at 12:30:00 AM

Why financial success feels harder for young adults today

You’re earning more than your parents did at your age. You’re more educated, more connected, and maybe even more ambitious. So why does...

Financial Planning
Image Credits: Unsplash
Financial PlanningJuly 29, 2025 at 12:30:00 AM

How group travel can help you save big on summer trips

Every summer, travel platforms publish the same story: airfares are up, hotel rates are spiking, and experiences cost more than they did last...

Load More