[SINGAPORE] The Singapore Tourism Board (STB) has announced that the country welcomed 1.4 million tourists in April, reflecting a solid 4.5% increase from the same month last year.
This sustained growth in visitor numbers aligns with Singapore's ongoing efforts to position itself as a premier global tourism hub. Recent measures, including the expansion of visa-free travel agreements and targeted marketing campaigns in key international markets, have contributed to this positive trend. Additionally, major events such as the Singapore Food Festival and the Great Singapore Sale, both set to take place in the second quarter, are expected to further boost tourist arrivals in the coming months.
The month-on-month increase was also significant, with April seeing a 7.7% rise in arrivals compared to March. Data from STB indicates a steady recovery in the travel sector following the pandemic, with visitor numbers consistently on the rise.
Industry experts attribute this growth to Singapore's reputation as a safe and accessible destination, along with enhanced air connectivity. Changi Airport’s recent expansion of flight routes, especially those to emerging markets in Southeast Asia and the Middle East, has played a key role in facilitating easier access for international visitors.
From January to April this year, Singapore saw a total of 5.71 million tourists, marking a 1.2% increase compared to the same period in 2024.
While the results are positive, challenges remain, including rising travel costs and heightened competition from neighboring destinations like Thailand and Malaysia, both of which have ramped up their tourism marketing efforts. Experts suggest that Singapore's focus on attracting high-value tourism—such as luxury travel, MICE (Meetings, Incentives, Conventions, and Exhibitions) events, and medical tourism—could help the country maintain its competitive advantage in the region.
Tourists from Indonesia made up the largest group of arrivals in April, followed closely by visitors from mainland China and India. However, looking at the cumulative figures for the year, mainland China remains Singapore’s largest source of tourists, with 1.04 million Chinese visitors recorded from January to April.
The rebound in Chinese tourism is particularly significant, marking a recovery in one of Singapore's most vital markets after a prolonged dip due to China’s stringent outbound travel policies in recent years. With China now easing restrictions and increasing flight capacities, Singapore stands to benefit from a resurgence in long-haul travel from the region.
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