You’ve seen it a thousand times. On earrings. In emojis. Tattooed on someone’s ankle. Two fingers up in a photo captioned “vibes.” The peace sign floats through our lives like background noise—familiar, safe, and stripped of urgency. But the symbol we toss around so casually wasn’t always harmless. Its roots are steeped in death, protest, and a terrifying sense that the world was on the brink of ending. This isn’t a retro lookbook. It’s a history we forgot.
The peace sign was never meant to be fun. It was never about chill energy or tie-dye innocence or whatever filters we’ve used to make it palatable. It began with fear—existential, bone-deep fear. The year was 1958. The Cold War had sunk its teeth into the globe, and Britain was preparing to upgrade its nuclear arsenal. Gerald Holtom, a British designer and conscientious objector, created a symbol for a march from London to Aldermaston, the site of the UK’s atomic weapons research. What he drew wasn’t a hopeful icon. It was the outline of a man in despair, hands down and outstretched, the posture of surrender or grief. He later said he was inspired by a Goya painting of a man facing execution. This was not a peace sign. It was a death pose.
Technically, Holtom constructed it from semaphore signals—N and D, for “nuclear disarmament.” But the geometry wasn't just functional. It was haunting. A vertical line intersected by a downward-angled fork inside a circle. Stark. Empty. Not joyous, not soft. Just a symbol that felt like a countdown.
And yet, like all symbols that survive long enough, it evolved. Within a decade, the peace sign had crossed oceans and political divides. In the U.S., it landed in the hands of civil rights activists, anti-war demonstrators, and the counterculture generation. The 1960s were boiling over with protest, and the symbol quickly became the shorthand for nonviolence, idealism, and youthful rebellion. It adorned jackets and posters, lit up marches and street murals. Suddenly, the same icon born of apocalyptic dread had morphed into something aspirational.
But here’s the thing about aspirations. They don’t stay radical for long once the mainstream realizes they’re marketable. By the 1970s, the peace sign was being mass-produced on necklaces and T-shirts. It lost its edge and gained shelf space. The rage and grief that created it were dialed down into fashion statements. What was once a call to dismantle weapons of mass destruction became an aesthetic. Protest softened into pop culture.
If you trace the trajectory of almost any radical symbol, this flattening is predictable. What makes the peace sign different is how completely we detached it from its origin story. The fist still screams revolution. The rainbow still signals pride. But the peace sign? It whispers “no worries” while the world burns. We’ve hollowed it out until it’s little more than a nod to vague good vibes.
Online, the symbol has taken on an even more casual role. Emoji keyboards render it in neon colors. TikTok creators flash it at the end of videos like a period. It’s become shorthand for “I’m chill,” “I’m out,” or “no beef.” It pops up in thirst traps and prank videos. There’s no protest in sight. No anti-nuke message. No reference to war. The peace sign has become a digital shrug.
This might seem harmless. But it’s also revealing. At a time when armed conflict continues across the globe—from Gaza to Sudan, Ukraine to Myanmar—the old symbols of peace are largely missing from the discourse. Instead of protest signs, we get hashtag filters and Instagram stories tagged with broken-heart emojis. The vocabulary of resistance has changed, and the iconography hasn’t kept up. Or maybe it has, and that's the problem. Maybe the peace sign lost its power the moment we stopped treating it like a warning and started treating it like merch.
Part of the peace sign’s erosion lies in the fact that it never fully belonged to a single movement. It passed through nuclear disarmament, Vietnam protests, women’s marches, Black Lives Matter, and now Gen Z’s digital vocabulary. Each time it picked up a little residue—and lost a little context. Unlike the pink pussyhat or the Extinction Rebellion logo, which are anchored in specific causes, the peace sign became symbolic of symbolism itself. It meant everything. And eventually, nothing.
Gerald Holtom reportedly asked that the symbol not be used on war memorials or gravestones. He wanted something gentler in death. That detail matters. Even its creator knew the symbol carried too much weight—too much despair—for final farewells. And yet, we’ve bleached it of all feeling. Turned it into a joke, a pose, a retail trend.
There’s a broader cultural tension here. As a society, we’re uncomfortable with grief. We rush to convert pain into productivity, sorrow into slogans. The peace sign was born out of protest—but also out of mourning. And we don’t mourn well. We don’t sit with grief in public unless it can be shared quickly, commented on, and moved past. So we decorate our feeds with symbols that once meant suffering and call it expression.
There’s something seductive about sanitized symbolism. It gives the illusion of participation without the discomfort of consequence. You can wear the peace sign and feel like you're signaling kindness. You can post it and feel like you're against war. But the peace sign wasn’t meant to be an accessory. It was meant to disturb. To remind. To pressure. That’s what protest symbols are supposed to do. They’re not meant to blend in.
So what do we do with a symbol that no longer symbolizes? Maybe we don’t abandon it. Maybe we restore its complexity. We stop treating it like a cute aesthetic and start remembering that it came from a man who couldn’t draw anything but grief. We teach the origin alongside the image. We let it mean fear again, when the moment calls for it.
Symbols don’t die. But they do dull. And they dull fastest when the people using them stop asking what they meant in the first place. The peace sign isn’t harmless. It’s heavy. It’s a visual record of dread, action, and exhaustion. It's the shape of a world asking itself if it wants to survive.
And maybe that’s the version we need again—not the glittery emoji but the one scratched onto cardboard in shaky pen strokes, carried down the street by someone who knows this isn’t theoretical. Someone who isn’t signaling style, but urgency.
So the next time you flash that peace sign in a photo, maybe pause. Think about the man who drew it. Think about what he was trying to say. Think about the fire in his time, and the ones still burning now.
Because this isn’t about the emoji. This isn’t even about the symbol. It’s about what we forget when we make the past pretty. And what we lose when we mistake a scream for a smile.