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How TikTokers are using 'rejection therapy' for personal growth and mental health

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  • Rejection therapy is a trending TikTok challenge aimed at reducing social anxiety and building confidence through deliberate exposure to rejection.
  • Mental health experts see potential benefits in rejection therapy as a form of exposure therapy but caution against its use without proper guidance for those with severe anxiety.
  • Responsible implementation of rejection therapy involves starting small, setting boundaries, and reflecting on experiences to maximize personal growth and minimize potential risks.

[WORLD] Rejection therapy is a social self-help practice where individuals intentionally put themselves in situations where they are likely to be rejected. The goal is to desensitize oneself to the fear of rejection and build confidence in social interactions. This trend has gained significant traction on TikTok, with the top seven videos related to rejection therapy amassing over 51 million views combined3.

Origins and Popularity

The concept of rejection therapy was initially popularized by entrepreneur Jia Jiang, whose TEDx talk on the subject has garnered nearly 11 million views. Jiang's experience with rejection therapy began as a personal challenge to overcome his fear of rejection, which he documented in a series of blog posts and later in his book, "Rejection Proof."

"I invite you to join me in this amazing, transformative world of triumph over fear," Jiang wrote on his website. "My journey has revealed that the stings and slights of rejection are universal among us as humans, but that with conscious intent we can turn rejection into enterprise, insult into ambition, and regret into courage."

The Psychology Behind Rejection Therapy

Rejection therapy is rooted in the principles of exposure therapy, a well-established psychological technique used to treat various anxiety disorders. By repeatedly exposing oneself to feared situations in a controlled manner, individuals can gradually reduce their anxiety and develop more adaptive responses.

Expert Opinions

Psychologist Elisabeth Morray explains the therapeutic potential of rejection therapy:

"This is a process that happens in almost every psychotherapy session, whether clients (or even therapists!) realise it or not. Therapists are constantly encouraging clients to talk about and explore what they might otherwise avoid, including fear of rejection, and to engage in behaviors other than avoidance in the presence of this kind of anxiety. Over time and with practice, people 'desensitise' to their anxiety – they are able to do all kinds of behaviours other than avoiding it, including risking rejection if doing so will be workable in terms of their lives and values."

Dr. Taylor Wilmer, a board-certified licensed clinical psychologist specializing in exposure therapy, adds:

"Feeling nervous about rejection, and feeling anxiety or feeling fear in general, are totally normal human experiences. Those emotions in sort of small, manageable doses actually help to keep us safe. It's just when that fear or anxiety gets so big that it gets in the way of us living our lives and doing the things that we want to do, then it can be helpful to get some outside support."

TikTok Challenges and Real-Life Applications

TikTokers have embraced rejection therapy with creativity and enthusiasm, devising various challenges to push their comfort zones and confront their fears of rejection.

Unusual Requests and Social Experiments

Some popular rejection therapy challenges on TikTok include:

  • Asking strangers for $100
  • Requesting free meals at restaurants
  • Attempting to use a stranger's phone
  • Asking flight attendants to make announcements
  • Offering to be a live mannequin in clothing stores

These challenges are designed to be slightly absurd, increasing the likelihood of rejection while also adding an element of humor to the interaction.

Personal Experiences

Michelle Panning, a relationship coach who documented her 30-day rejection therapy challenge on TikTok, shared her insights:

"At the beginning of the challenge, I felt I had to hype myself up and brace myself for the answer I thought would come. But by the end of the 30 days, I felt more comfortable with approaching and asking strangers questions. I was surprised to find that sometimes strangers would instead say yes. I was like, 'Wow, how much are we leaving on the table by simply not asking, because we're afraid of being rejected?'"

Benefits of Rejection Therapy

Proponents of rejection therapy argue that the practice offers several potential benefits:

Reduced social anxiety: By repeatedly facing rejection, individuals can become less sensitive to the fear of negative social outcomes.

Increased confidence: Successfully completing rejection challenges can boost self-esteem and self-efficacy.

Improved social skills: Engaging in various social interactions can help develop better communication and interpersonal skills.

Enhanced resilience: Learning to cope with rejection can build emotional resilience and adaptability.

Expanded comfort zone: Regularly pushing boundaries can lead to personal growth and a willingness to take on new challenges.

Potential Risks and Precautions

While rejection therapy can be beneficial for some individuals, experts caution that it may not be suitable for everyone, particularly those with severe anxiety disorders or other mental health conditions.

Safety Considerations

Dr. Wilmer emphasizes the importance of safety when engaging in rejection therapy:

"It's crucial to ensure that these interactions are done safely. Start with small, manageable challenges that slightly push your comfort zone. It's also important to be mindful of the impact on others and to respect boundaries."

Ethical Concerns

Some critics argue that rejection therapy challenges on social media may inadvertently exploit or inconvenience unsuspecting participants. It's essential to consider the ethical implications of involving strangers in these social experiments without their explicit consent.

Implementing Rejection Therapy Responsibly

For those interested in trying rejection therapy, experts recommend the following guidelines:

Start small: Begin with low-stakes challenges that are only slightly outside your comfort zone.

Set boundaries: Establish personal limits on what types of requests you're willing to make.

Respect others: Ensure that your challenges don't cause undue stress or discomfort to others.

Reflect and process: Take time to journal or discuss your experiences with a supportive friend or therapist.

Seek professional guidance: If you have significant anxiety or other mental health concerns, consult with a mental health professional before attempting rejection therapy.

The Future of Rejection Therapy

As the rejection therapy trend continues to gain popularity on social media platforms like TikTok, it raises questions about the intersection of mental health, self-help, and online content creation.

Potential for Research

The widespread adoption of rejection therapy challenges presents an opportunity for researchers to study the effects of this practice on a larger scale. Future studies could explore the long-term impacts of rejection therapy on social anxiety, self-esteem, and overall mental well-being.

Integration with Traditional Therapy

Some mental health professionals are considering ways to incorporate elements of rejection therapy into more traditional therapeutic approaches. This could lead to the development of new interventions for social anxiety and related disorders.

Rejection therapy, as popularized on TikTok, represents a novel approach to confronting social anxiety and building resilience. While experts acknowledge its potential benefits, they also emphasize the importance of practicing rejection therapy responsibly and with awareness of individual needs and limitations.

As this trend continues to evolve, it highlights the growing interest in self-help techniques and the power of social media to spread innovative approaches to mental health and personal growth. Whether rejection therapy becomes a lasting therapeutic tool or remains a social media phenomenon, it has undoubtedly sparked important conversations about the nature of rejection, social anxiety, and the human capacity for change.


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