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Samsung's Bixby set for major AI overhaul

Image Credits: UnsplashImage Credits: Unsplash
  • Samsung is set to launch an AI-powered upgrade to its Bixby voice assistant, leveraging its own large language model technology.
  • The enhanced Bixby aims to provide more natural conversations and improved integration with Samsung's product ecosystem.
  • Samsung's AI strategy includes supporting multiple voice assistants while focusing on developing its own AI capabilities to drive consumer interest in Galaxy products.

Samsung is gearing up to launch a significantly upgraded version of its voice assistant, Bixby, powered by the company's own artificial intelligence models. This move represents a major step in Samsung's broader strategy to integrate AI functionalities across its device ecosystem.

Samsung's mobile chief, TM Roh, has revealed the company's plans to enhance Bixby using generative AI technology. This upgrade is set to transform Bixby from a basic voice assistant into a more sophisticated AI-powered tool. The revamped Bixby will be built on Samsung's in-house large language model (LLM), following the trend set by technologies like OpenAI's GPT.

The Evolution of Bixby

Bixby, first introduced alongside the Galaxy S8 smartphone in 2017, has come a long way since its inception. The current version of Bixby offers features such as:

  • Live translations
  • Restaurant recommendations
  • Bixby Vision for object recognition and information extraction

With the upcoming AI-powered upgrade, Bixby is poised to offer even more advanced capabilities and a more natural conversational experience.

Samsung's Inclusive Approach

Despite the focus on enhancing Bixby, Samsung remains committed to offering users a choice in voice assistants. The company will continue to support multiple voice assistants on its devices, including Google's AI assistant, alongside the upgraded Bixby. This strategy aligns with Samsung's goal of providing a diverse range of AI options to its users.

The Competitive Landscape of AI Assistants

Samsung's move to upgrade Bixby comes at a time when AI assistants are becoming increasingly sophisticated. Apple recently announced plans to enhance Siri with AI capabilities, highlighting the growing competition in this space.

TM Roh emphasized the importance of integrating advanced AI features into Samsung's products, stating, "When it comes to Galaxy AI and mobile AI, we believe it will be a very important driver for consumers to switch to Galaxy products". This focus on AI-driven features is expected to be a key factor in attracting consumers to Samsung's premium smartphone offerings.

The Future of AI in Samsung's Ecosystem

The Bixby upgrade is part of Samsung's broader initiative to incorporate AI features across its product lineup. Recent launches, such as the Galaxy Z Fold6 and Z Flip6 foldable devices, have already showcased new AI tools designed to enhance user experience.

Samsung's commitment to AI extends beyond smartphones. The company is exploring ways to integrate AI capabilities into various devices within its ecosystem, potentially revolutionizing how users interact with their Samsung products.

As Samsung continues to invest in AI technology, the upcoming Bixby upgrade represents a significant step towards creating more intelligent and intuitive voice assistants. This development not only enhances Samsung's competitive edge in the AI assistant market but also promises to deliver more value and convenience to users of Samsung devices.ShareRewrite

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