Rethinking the set-it-and-forget-it strategy in 2025

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  • Investors may miss opportunities or face losses if they stick to a passive investment strategy in today's unpredictable market.
  • Active engagement in portfolio management helps capitalize on emerging industries and avoid outdated sectors.
  • A one-size-fits-all approach may not meet individual financial goals; tailoring investments is key to long-term success.

[UNITED STATES] In recent years, the "set-it-and-forget-it" investment strategy has gained popularity among individual investors, especially those new to the market. The concept is simple: choose investments, put them on autopilot, and watch them grow over time without active management. This approach is appealing because it promises a hands-off method for building wealth. However, in 2025, there are several reasons why individual investors may want to reconsider this strategy.

The Evolution of the Investment Landscape

The investment landscape has changed dramatically over the last few years. As we enter 2025, the market dynamics are different from those of previous decades, making it harder to rely solely on a passive approach to investing.

According to financial experts, "What worked in the past may not work as effectively today." Global events such as economic shifts, inflationary pressures, and unpredictable geopolitical developments have created more volatility in the markets. In such an environment, staying passive and not adjusting portfolios could leave investors vulnerable to underperformance.

Increasing Market Volatility

One of the main reasons investors are urged to reconsider a passive investment strategy is the increased market volatility. Over the past few years, we've witnessed drastic swings in global markets due to a combination of economic uncertainty, changing interest rates, and market disruptions caused by events like the pandemic and geopolitical tensions.

As a result, a strategy that was once reliable, such as long-term buy-and-hold, is now being questioned. "There is a greater need for investors to stay actively engaged with their portfolios, adjusting to changing market conditions rather than simply leaving investments untouched," says investment strategist Emma Patel.

Market volatility can create both risks and opportunities. Investors who are passive may miss out on opportunities to take advantage of market downturns or avoid losses during market corrections.

The Impact of Inflation

Inflation has been a consistent concern for investors, especially over the last couple of years. In 2025, inflation continues to impact consumer purchasing power and the real value of investments. A set-it-and-forget-it strategy may not take into account how inflation can erode the purchasing power of future returns.

Inflationary periods often demand adjustments to investment portfolios. For example, assets like bonds may not perform as well when inflation rises, leading to lower yields. On the other hand, certain stocks, commodities, and real estate may serve as hedges against inflation. Investors who adopt a passive strategy may not be actively rebalancing their portfolios to mitigate the effects of inflation.

"Relying solely on passive investments could leave a portfolio vulnerable to inflation’s impact, especially if the allocation doesn't adapt to current conditions," says financial analyst John Harrison.

The Rise of Technological Disruption

In 2025, technology continues to evolve at a rapid pace, and industries are being disrupted in new ways. From artificial intelligence to renewable energy, technology is driving massive shifts in how businesses operate. Investors who stick to a passive strategy without closely following market trends may miss out on the opportunity to capitalize on these disruptions.

Emerging technologies can present significant growth potential, but they also come with risk. A diversified portfolio that includes tech stocks and other high-growth industries could be an important part of a successful strategy in 2025. However, without active monitoring, investors may not be able to assess which technologies have the best long-term potential or which sectors are in decline.

The Changing Nature of Risk

Investing today involves different types of risk than in the past. Risks like cybersecurity, climate change, and changing regulations are becoming increasingly important. These factors can significantly impact the performance of companies and industries. A passive investment strategy typically does not account for these evolving risks, which means investors may be exposed to unexpected volatility.

"It's essential for investors to actively evaluate the risk profiles of their portfolios and adjust them to reflect changing conditions," explains investment advisor Sarah Mitchell. "Relying solely on a set-it-and-forget-it strategy could leave an investor vulnerable to new, unforeseen risks that emerge."

Lack of Personalization in a Passive Approach

The set-it-and-forget-it strategy assumes that all investors have the same goals and risk tolerance. However, individual investors have different needs, financial goals, and time horizons. A passive strategy might not be tailored to meet these unique needs.

For example, investors nearing retirement may need a more conservative approach, while younger investors might prioritize high-growth assets that come with higher volatility. A one-size-fits-all investment strategy often does not take these differences into account, which can lead to missed opportunities or unnecessary risks.

"Personalization is key to successful investing," says financial planner Lisa Thompson. "Investors need to align their portfolios with their personal goals, risk tolerance, and time frame. Passive strategies don't always offer the flexibility needed to do this."

Active vs. Passive: A Balanced Approach

While the set-it-and-forget-it strategy has its place, many experts recommend a balanced approach that combines the benefits of both passive and active investing. Passive investing—through index funds, for example—can still provide broad market exposure at low costs. However, investors who are actively engaged with their portfolios can make adjustments when necessary, taking advantage of market opportunities and reducing exposure to risks.

"In 2025, a more dynamic approach is crucial," says portfolio manager James Walters. "Rather than sticking to a completely passive strategy, investors can benefit from a blend of both approaches, ensuring their portfolios are responsive to market changes while still maintaining long-term growth potential."

The Importance of Staying Informed

To succeed in 2025, investors will need to stay informed about both macroeconomic trends and the performance of individual investments. Regularly reviewing and rebalancing a portfolio is key to maintaining a strategy that works over time. Investors who become too comfortable with a passive approach may not realize when their investments are no longer aligned with their financial goals.

"Investors should monitor their investments periodically and make adjustments as needed," advises investment advisor John McKenzie. "Sticking with a strategy that no longer serves their needs could lead to underperformance, especially in an unpredictable market."

In 2025, the market landscape is more complex and volatile than ever before. While the set-it-and-forget-it strategy may have been effective in the past, it is no longer the best approach for individual investors. The rise of inflation, technological disruption, and new types of risks means that investors must stay engaged with their portfolios, making adjustments when necessary.

A balanced approach that combines the best aspects of passive and active investing will likely be more effective in navigating the challenges of the modern investment landscape. By staying informed, rebalancing portfolios, and adjusting to market changes, individual investors can improve their chances of long-term financial success.


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