With Merdeka just around the corner, as well as Malaysia Day and the school holidays next month, individuals and families may be considering a break to rest and decompress. With this in mind, travel site Klook has provided important insights regarding Malaysian visitors' tastes. These are the findings. When it comes to money, 35% of respondents are willing to spend RM500 to RM1,000 per person on domestic vacations, excluding transportation.
This pricing range was the most preferred among respondents, indicating a desire for economical but meaningful travel experiences. The affordability of domestic travel is a significant factor for many Malaysians, particularly in the wake of the COVID-19 pandemic, which has reshaped travel priorities globally. As the tourism sector recovers, there is a noticeable shift towards exploring local destinations that offer both relaxation and adventure without breaking the bank. Furthermore, 23% are willing to spend between RM1,001 and RM2,000, with only 8% considering spending more than RM3,000.
Interestingly, the willingness to spend more on travel is often linked to the pursuit of unique experiences and cultural immersion. Many travelers are now looking beyond traditional tourist spots, seeking out lesser-known locales that promise authenticity and a deeper connection with Malaysia's rich heritage. This trend is supported by the rise in eco-tourism and community-based tourism initiatives, which not only provide memorable experiences but also contribute to local economies.
More than half of Malaysians (67%) indicated an equal preference for both domestic and foreign travel. This balanced interest implies that, while Malaysians are keen to experience new places, they are also conscious of their finances and frequently prefer to go within the country on vacation.
The dual interest in domestic and international travel reflects a broader trend of balancing exploration with economic prudence. With international travel becoming more accessible and affordable, many Malaysians are eager to explore neighboring countries in Southeast Asia, which offer diverse cultures and landscapes. However, the comfort and familiarity of domestic travel continue to hold strong appeal, especially for those who prioritize convenience and cost-effectiveness.
When it comes to overseas locations, East Asia, which includes Japan, South Korea, and China, is the most popular, with 74% of respondents wanting to travel next year. Southeast Asia (Thailand, Vietnam, etc.) follows closely after, with 60% of respondents expressing interest.
These preferences highlight the allure of East Asian destinations, known for their vibrant cultures, technological advancements, and culinary delights. Japan, in particular, remains a top choice due to its seamless blend of tradition and modernity, appealing to both cultural enthusiasts and tech-savvy travelers. Meanwhile, Southeast Asia's proximity and affordability make it an attractive option for quick getaways, offering a mix of tropical beaches, historical sites, and bustling urban centers.
On the domestic front, 36% of respondents stated they travel within Malaysia every quarter. Popular destinations include Kuala Lumpur (58%), Penang (57%), and Melaka (47%), demonstrating their long-standing attractiveness.
When asked why Malaysians choose to travel locally, 87% of poll respondents listed relaxation and leisure as their primary motivator. Exploring new areas comes next, with 70% wanting to find new experiences within the country. Visiting family and friends motivates 56% of travelers, while adventure and outdoor activities inspire 54%, indicating a significant interest in active and nature-based tourism.
The emphasis on relaxation and leisure as primary motivators for domestic travel underscores a growing trend towards wellness tourism. As the pace of modern life accelerates, more Malaysians are seeking escapes that offer rejuvenation and tranquility, often found in Malaysia's serene highlands and coastal retreats. Additionally, the country's diverse landscapes provide ample opportunities for adventure tourism, from hiking in lush rainforests to diving in crystal-clear waters, catering to thrill-seekers and nature lovers alike.
According to the report, 69% of respondents rely on internet evaluations and ratings when planning their vacation, making them an important factor in their travel decisions.
Recommendations from friends and family (67%), as well as travel blogs and websites (64%), are also important, highlighting the value of both digital and personal advice in shaping trip choices.
The reliance on digital platforms for travel planning reflects the increasing influence of technology in the tourism industry. Online reviews and ratings provide travelers with valuable insights into destinations and services, often swaying decisions more than traditional advertising. This trend is complemented by the rise of social media influencers and travel bloggers, whose personal experiences and recommendations resonate with audiences seeking authentic and relatable travel content.
