Japanese officials encourage dating apps to combat declining birth rates

Image Credits: UnsplashImage Credits: Unsplash
  • The Tokyo Metropolitan Government is launching a dating app to promote marriage and boost Japan's declining birth rate.
  • The app requires rigorous verification, including proof of single status, income verification, and an interview.
  • Japan's birth rate has been declining for eight consecutive years, posing significant challenges for the country's economy and social services.

Japan is facing a demographic crisis, with birth rates plummeting and the population aging rapidly. In response, the Tokyo Metropolitan Government is taking an innovative step by launching a dating app aimed at promoting marriage and boosting the national birth rate. This initiative is part of a broader strategy to encourage family formation and address the country's shrinking population.

The new dating app, set to launch this summer, is designed to provide a secure and reliable platform for singles looking to find a partner. Users will be required to submit documentation proving they are legally single and sign a letter stating their willingness to get married. Additionally, a tax certificate slip will be needed to verify annual income, and an interview will be conducted to confirm the user's identity. This rigorous verification process aims to ensure the authenticity and seriousness of the participants.

A Tokyo government official explained the rationale behind the app, stating, "We learned that 70 percent of people who want to get married aren't actively joining events or apps to look for a partner. We want to give them a gentle push to find one." The app will use AI technology to match individuals based on their values, providing a more personalized and effective matchmaking experience.

The declining birth rate in Japan is a significant concern. In 2023, the country recorded more than twice as many deaths as births, with only 758,631 births compared to 1,590,503 deaths. This marks the eighth consecutive year of declining births, and the fertility rate has dropped to 1.2 children per woman. Projections suggest that if current trends continue, Japan's population could shrink from over 125 million to 87 million by 2060, with 40 percent of the population aged 65 or older. This demographic shift poses severe challenges for the economy and social services.

Prime Minister Fumio Kishida has called the drop in birth rates the "gravest crisis our country faces" and has promised policies to support families, including financial aid, easier access to childcare, and more parental leave. The new dating app is part of these efforts to create a more family-friendly environment and encourage young couples to start families.

While some social media users have expressed skepticism about the government's involvement in dating, others have shown interest, citing the app's association with the government as a factor that provides a sense of security. Elon Musk, CEO of SpaceX, also praised Japan's move, stating, "I'm glad the government of Japan recognizes the importance of this matter. If radical action isn't taken, Japan (and many other countries) will disappear!"

The Tokyo Metropolitan Government hopes that the app will provide the necessary support for individuals interested in marriage but hesitant to use traditional dating platforms. By leveraging technology and government backing, the app aims to create a safe and effective way for singles to find compatible partners and ultimately boost the nation's birth rate.


Read More

Economy Asia
Image Credits: Unsplash
EconomyAugust 3, 2025 at 6:30:00 PM

Muslim-friendly travel platform revamped offerings with enticing new packages

Travel is changing—not just in where people go, but in how they move, what they value, and how they choose to experience the...

Housing Asia
Image Credits: Unsplash
HousingAugust 3, 2025 at 6:30:00 PM

Senate housing bill targets affordability boost—what it means for renters and buyers

In the midst of the United States' ongoing housing affordability crisis, a new bipartisan bill is quietly advancing through the Senate with the...

Culture Asia
Image Credits: Unsplash
CultureAugust 3, 2025 at 6:30:00 PM

How to handle over-talkers at work—without crushing their voice

Every team has one. The person who always has something to say. Who jumps into every discussion thread. Who extends meetings by fifteen...

Health & Wellness Asia
Image Credits: Unsplash
Health & WellnessAugust 2, 2025 at 1:00:00 PM

What the Star of Life symbol on ambulances really means

It’s easy to overlook. You’re in traffic, shifting lanes to let an ambulance pass, and the moment feels purely functional: make space, wait...

In Trend Asia
Image Credits: Unsplash
In TrendAugust 2, 2025 at 1:00:00 PM

Why working in the dark boosts creativity for some people

It begins quietly. The world slows. The room empties of sound. Maybe it’s just past midnight, or maybe dawn hasn’t broken yet. Either...

Health & Wellness Asia
Image Credits: Unsplash
Health & WellnessAugust 2, 2025 at 1:00:00 PM

Why fast walking for 15 minutes a day could help you live longer

Walking is often overlooked because it feels too basic. Too soft. Too common. People associate health gains with sweat, soreness, or structured workouts....

Culture Asia
Image Credits: Unsplash
CultureAugust 2, 2025 at 1:30:00 AM

How to build truly inclusive teams in a hybrid work environment

Inclusion doesn’t fail because people don’t care. It fails because leaders don’t design for it. Especially in hybrid teams, where presence is split...

Health & Wellness Asia
Image Credits: Unsplash
Health & WellnessAugust 2, 2025 at 1:30:00 AM

These simple habits could help keep your brain sharp, according to science

Memory doesn’t decline overnight. It unravels. One habit missed here. One shortcut taken there. Over time, the system designed to protect cognition weakens—not...

Financial Planning Asia
Image Credits: Unsplash
Financial PlanningAugust 2, 2025 at 1:30:00 AM

How pre-K and career advancement for parents are connected

For millions of working parents, the preschool years are less about early childhood enrichment and more about one stark question: how do I...

Adulting Asia
Image Credits: Unsplash
AdultingAugust 2, 2025 at 1:30:00 AM

How conservative women are creating their own version of ‘having it all’

She bakes bread and manages a Shopify storefront. She runs a household of four children while writing a Substack column on parenting. She...

Leadership Asia
Image Credits: Unsplash
LeadershipAugust 2, 2025 at 1:00:00 AM

Why looking like a leader isn’t the same as leading

We were two months into our seed raise when I realised I was rehearsing my facial expressions before every Zoom call. I’d tilt...

Loans Asia
Image Credits: Unsplash
LoansAugust 2, 2025 at 1:00:00 AM

The student loan SAVE pause has ended. Now what?

The end of the student loan SAVE pause isn’t just a policy footnote—it’s a financial inflection point. For millions of borrowers, this signals...

Load More