What hiring managers want in 2025

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  • Hiring managers in 2025 prioritize skills-based qualifications, digital fluency, adaptability, and ethical decision-making over traditional resumes and degrees.
  • Common interview dealbreakers include tardiness, dishonesty, negative comments about past employers, lack of preparation, and poor communication.
  • Candidates who demonstrate relevant skills, research the company, and communicate effectively are more likely to stand out in a competitive job market.

[WORLD] As the job market evolves in 2025, hiring managers are increasingly prioritising specific traits and skills when evaluating candidates. While technical expertise remains essential, attributes like adaptability, communication, and ethical decision-making have gained prominence. Conversely, certain interview missteps can swiftly disqualify even the most qualified applicants. Understanding these preferences and pitfalls is crucial for job seekers aiming to make a lasting impression.

What Hiring Managers Value Most

Skills-Based Hiring Over Traditional Credentials

A significant shift is occurring in hiring practices, with 65% of employers favouring candidates who demonstrate relevant skills over those with extensive job histories or prestigious academic backgrounds. This trend underscores the growing importance of practical abilities in the hiring process.

The trend is particularly evident in sectors like tech, marketing, and green energy, where job functions evolve rapidly and formal education often lags behind real-time industry needs. Companies are increasingly relying on practical assessments and portfolio reviews to evaluate potential hires. Online platforms offering certifications in coding, data analysis, and AI tools are becoming key differentiators on resumes, often carrying more weight than university degrees.

Proficiency in Digital Tools and AI

In an era of digital transformation, hiring managers are seeking candidates who are not only technically adept but also capable of integrating AI into business strategies. This includes leveraging AI tools for decision-making and innovation, highlighting the need for both technical and leadership skills.

Recent surveys show that 78% of hiring managers consider experience with AI-powered software like ChatGPT, Salesforce Einstein, or Tableau as either "very important" or "essential" in their hiring criteria. The demand isn't limited to developers—professionals in HR, finance, and operations are expected to use these tools to streamline workflows and enhance productivity. The shift signals a broader expectation that digital literacy is now a baseline skill, not a specialization.

Adaptability and Entrepreneurial Mindset

Employers value candidates who can navigate change, learn new skills, and take ownership of projects. An agile, entrepreneurial approach is particularly prized in industries facing rapid evolution and disruption.

Strong Communication Skills

Effective communication remains a cornerstone of successful teams. Hiring managers assess not only how candidates articulate their thoughts but also their ability to listen actively and collaborate effectively.

Ethical Decision-Making

Integrity is paramount. Hiring managers are increasingly prioritising candidates who demonstrate ethical awareness and sound judgment, ensuring that decisions align with both legal standards and company values.

Top Interview Dealbreakers

Lateness

Arriving late to an interview is a major red flag, signaling potential issues with time management and respect for others' schedules. Hiring managers often perceive tardiness as a lack of professionalism.

Dishonesty

Misrepresenting qualifications or experiences can lead to immediate disqualification. Integrity is crucial, and hiring managers are adept at identifying inconsistencies or exaggerations.

Many employers now use background verification tools and AI-driven resume screening software to cross-check claims made by candidates. This has raised the bar for accuracy in self-presentation, with hiring professionals reporting a nearly 30% uptick in rejected applications due to discrepancies uncovered during vetting. Being truthful about qualifications—even when limited—can foster trust and lead to better cultural fit.

Negative Remarks About Previous Employers

Speaking ill of former employers or colleagues can raise concerns about a candidate's attitude and professionalism. It's advisable to frame past challenges in a constructive manner, focusing on lessons learned and personal growth.

Lack of Preparation

Failing to research the company or the role can indicate a lack of genuine interest. Hiring managers expect candidates to demonstrate knowledge about the organisation and enthusiasm for the position.

To help candidates prepare, many companies now make detailed information available online through careers pages, employee testimonial videos, and virtual office tours. Leveraging these resources not only demonstrates initiative but also allows applicants to align their questions and values with the company’s mission and culture, which can leave a strong impression on interviewers.

Poor Communication Skills

Ineffective communication, whether through unclear responses or failure to listen, can hinder the interview process. Strong communication skills are essential for collaboration and problem-solving in any role.

Tips for Success in 2025 Interviews

Demonstrate Relevant Skills: Highlight practical experiences and competencies that align with the job requirements.

Showcase Adaptability: Provide examples of how you've successfully navigated change or learned new technologies.

Emphasise Ethical Decision-Making: Discuss situations where you've made decisions that reflect strong ethical standards.

Prepare Thoroughly: Research the company, understand its culture, and be ready to discuss how you can contribute to its success.

Communicate Effectively: Practice clear and concise responses, and engage actively in the conversation.

As more interviews take place remotely, mastering virtual interview etiquette has also become essential. This includes ensuring a quiet, well-lit space, maintaining eye contact via the camera, and checking technology ahead of time. Video interviews, once considered a stopgap, are now standard practice in initial screening stages, with 62% of hiring managers saying they will continue using them post-pandemic.

In 2025, hiring managers are looking beyond traditional qualifications, focusing on candidates who exhibit a blend of technical proficiency, adaptability, ethical integrity, and strong communication skills. By aligning your preparation with these priorities and avoiding common interview pitfalls, you can enhance your prospects in the competitive job market.


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