United States

When to tip even if you think it's out of control

Image Credits: UnsplashImage Credits: Unsplash
  • Tipping remains essential in sit-down restaurants, food delivery, rideshare services, and personal care services.
  • Digital tipping prompts have led to confusion and frustration, but understanding traditional tipping norms can help.
  • Optional tipping scenarios include fast food, takeout, and counter service, where gratuities are appreciated but not required.

Tipping has long been a staple of American culture, but recent trends have pushed it to new extremes. Digital payment systems now prompt customers to tip for services that traditionally didn't require gratuities, leading to widespread tipping fatigue. Despite the growing sentiment that tipping is out of control, there are still scenarios where tipping remains crucial.

The confusion surrounding tipping is not unfounded. According to a Pew Research Center study, 72% of U.S. adults believe tipping is expected in more places today than it was five years ago, but only a third feel confident about when and how much to tip. This lack of clarity has led to frustration and even resistance against tipping prompts.

When Tipping is Essential

Sit-Down Restaurants: Tipping waitstaff at sit-down restaurants is a long-standing tradition. These workers often rely on tips as a significant part of their income. The general guideline is to tip at least 18-20% of the pretax bill. As Ted Rossman, a senior industry analyst at Bankrate, notes, "For things like sit-down restaurant meals, haircuts, and taxis/rideshares, a 20% tip is recommended".

Food Delivery and Rideshare Services: Delivery drivers and rideshare operators also depend heavily on tips. While some may argue that these services are becoming too frequent, the effort and convenience they provide justify a gratuity. A Pew Research Center survey found that 61% of U.S. adults who use rideshares or taxis often or always tip.

Personal Services: Services like haircuts, nail salons, and massages typically warrant a tip. These professionals often build personal relationships with their clients and provide specialized services that go beyond basic tasks. A 15-20% tip is generally expected in these settings.

When Tipping is Optional

Fast Food and Takeout: Tipping at fast food establishments and for takeout orders is less clear-cut. While some people choose to tip for exceptional service, it is not mandatory. Elaine Swann, an etiquette expert, suggests that tipping in these scenarios is a nice gesture but not required.

Counter Service: Workers at coffee shops and other counter-service establishments are typically paid an hourly wage. While tipping is appreciated, it is not obligatory. If a barista or cashier goes above and beyond, a small tip can be a way to show appreciation.

Navigating Digital Tipping Prompts

The rise of digital payment systems has made tipping more visible and, at times, more intrusive. Customers are often prompted to tip for transactions that traditionally did not involve gratuities, such as buying a coffee or picking up a takeout order. This has led to what some experts call "tipflation," where the expectation to tip extends to nearly every purchase.

Michael Sandberg, a critic of the current tipping culture, argues that businesses should pay their employees a living wage instead of relying on customers to supplement their income. "Asking your customers to pay your employees directly is obnoxious and not very cool," he says.

Despite the growing frustration with tipping culture, there are still scenarios where tipping is essential. Sit-down restaurants, food delivery, rideshare services, and personal care services are all situations where gratuities are not only customary but necessary. Understanding when and how much to tip can help navigate the complexities of modern tipping practices.


Luxury World
Image Credits: Unsplash
LuxuryAugust 2, 2025 at 1:00:00 AM

How luxury lost its edge—and the moves that could win customers back

Luxury used to command reverence. It was slow, scarce, and wrapped in ritual. Today, it’s everywhere—scrollable, hashtagged, and often indistinguishable from its knockoff...

Retail United States
Image Credits: Unsplash
RetailJuly 30, 2025 at 12:00:00 PM

Trump’s tariffs likely to drive up food prices for U.S. consumers, analysts warn

President Donald Trump’s proposed blanket tariffs, set to take effect August 1, are reviving concerns about inflation—but with a more everyday twist. The...

Retail Singapore
Image Credits: Unsplash
RetailJuly 29, 2025 at 2:30:00 PM

At what point did landlords become the gatekeepers of our communal future?

While Gulf states pour billions into revitalizing retail districts with climate-controlled markets and community-first zoning, Singapore’s street-level food culture faces a quieter erosion....

Retail World
Image Credits: Unsplash
RetailJuly 25, 2025 at 1:30:00 PM

McDonald’s isn’t the cheap option anymore. Can it be again?

McDonald’s didn’t just build a fast-food empire on burgers and fries—it built it on the idea of predictable value. For decades, the Golden...

Retail World
Image Credits: Unsplash
RetailJuly 24, 2025 at 1:00:00 AM

Why inflation changes what—and how—people buy

Inflation doesn’t just raise prices. It rewires consumer logic, alters trust in value delivery, and exposes the fragility—or durability—of business models. While UK...

Retail United States
Image Credits: Unsplash
RetailJuly 13, 2025 at 11:00:00 PM

The real reason dollar stores are so cheap

In the sprawling landscape of global retail, dollar stores have come to symbolize accessibility, thrift, and convenience. But behind their irresistible prices lies...

Retail World
Image Credits: Unsplash
RetailJuly 11, 2025 at 6:30:00 PM

Starbucks barista cup writing policy backfires as forced personalization

A cheerful “Yum!” scribbled in marker. A “You got this!” on your flat white. What’s not to like? In isolation, these messages feel...

Retail Singapore
Image Credits: Unsplash
RetailJuly 7, 2025 at 12:30:00 PM

Singapore retail sales growth driven by vehicle demand

Singapore’s retail sales rose by 1.4% year-on-year in May 2025, continuing a fragile recovery trend in domestic consumption. While this marks the second...

Retail World
Image Credits: Unsplash
RetailJune 27, 2025 at 2:00:00 PM

Starbucks turns to local partners as beverage wars escalate

For decades, Starbucks enjoyed uncontested dominance as Asia’s symbol of modern café culture. From Shanghai to Jakarta, its green-and-white logo became shorthand for...

Retail World
Image Credits: Unsplash
RetailJune 27, 2025 at 1:30:00 PM

Nike slows sales slide in Q1 as turnaround strategy gains early traction

Nike says its sales decline is slowing. On paper, that sounds like progress. But for any operator or product strategist who’s scaled systems...

Retail Singapore
Image Credits: Unsplash
RetailJune 23, 2025 at 7:30:00 PM

Is language becoming a barrier between foreign businesses and locals in Singapore?

When a customer recently walked into a popular bubble tea shop in central Singapore, they were met with blank stares. Their order, spoken...

Retail World
Image Credits: Unsplash
RetailJune 23, 2025 at 6:00:00 PM

How customers shape the gig economy’s success

It begins with a tap. A ride requested. A meal ordered. A freelance job accepted. For the customer, it feels transactional—fast, precise, frictionless....

Load More