Customers raise the bar for cross-border payments

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  • Customers now expect cross-border payments to be as fast, transparent, and cost-effective as domestic digital payments, with real-time tracking and clear fee structures becoming the norm.
  • Innovations like real-time payment rails, ISO 20022 standardization, and AI-powered fraud detection are transforming cross-border payments, while regulatory harmonization is reducing friction and improving security.
  • Seamless cross-border payments are critical for international trade, remittances, and business growth, with the global payments market projected to reach $320 trillion by 2032.

[WORLD] As global commerce and digital lifestyles accelerate, customers are demanding faster, cheaper, and more transparent cross-border payments. In 2025, the pressure is on banks and fintechs to deliver seamless international transactions that match the convenience of domestic digital payments-a transformation driven by rising e-commerce, global migration, and technological innovation.

The Digital Economy Raises the Bar

Consumers and businesses alike are increasingly intolerant of outdated, slow, and opaque cross-border payment systems. In an era where transferring money locally is instantaneous, the delays, hidden fees, and complex processes of international payments stand out as relics of the past. As Jeff Koyen writes for Forbes, “Consumers expect to control their payments experience from their phones, from anywhere in the world, whenever they want”.

This expectation is shaped by the digital banking revolution, which has made real-time, mobile-enabled transactions the norm. When sending money abroad remains cumbersome, customers perceive it as a failure of the system to keep pace with their needs.

What’s Driving the Demand for Better Cross-Border Payments?

1. Global E-Commerce and Travel Boom

The expansion of global e-commerce-projected to reach $36 trillion in B2B sales by 2026-and the rebound in international travel have dramatically increased the volume and frequency of cross-border transactions. Consumers want to pay in their local currency, with 93% saying it affects their purchase decisions. Businesses, meanwhile, expect reliable, fast settlement to manage cash flow and supply chains.

2. Remittances and Financial Inclusion

Remittances remain a lifeline for millions, especially in developing economies. In 2021, global remittances hit a record $773 billion, with $605 billion flowing to low- and middle-income countries. Delays or high fees can have real-world consequences for families relying on these funds.

3. Frustration with Legacy Systems

Cross-border payments still take 55% longer than domestic payments for U.S. and U.K. companies. Nearly a third of international retail payments take more than a day to settle, and for a quarter of payment corridors, costs exceed 3%-a significant burden on both individuals and businesses.

Key Trends Shaping the Future

Real-Time Payments: The push for instant, always-on payments is at the forefront. Technologies like SWIFT gpi, regional instant payment rails (e.g., Brazil’s Pix, India’s UPI), and new platforms are making near-instant cross-border transfers a reality. Banks are prioritizing 24x7 operations to meet customer demand.

Enhanced Interoperability: Efforts to connect domestic payment systems globally-such as the Bank for International Settlements’ Project Nexus and the G20 roadmap-are breaking down barriers, reducing costs, and enabling seamless transactions across regions.

Transparency and Standardization: Customers want to know exactly how much they will pay and when funds will arrive. Solutions like ISO 20022 messaging and SWIFT gpi are improving data quality, enabling end-to-end tracking, and making fees and timelines more transparent.

AI and Automation: Artificial intelligence is streamlining compliance, fraud detection, and customer support, reducing costs by up to 30% and providing real-time monitoring. Automation is also enabling smarter pricing and faster settlements.

Regulatory Harmonization: As regulations tighten, especially around anti-money laundering and tax compliance, harmonizing standards across borders is crucial for smoother, safer payments.

How Banks and Fintechs Are Responding

Financial institutions are modernizing infrastructure, adopting cloud-native and API-driven platforms, and forging partnerships with fintechs to deliver the speed and flexibility customers expect. New entrants are leveraging blockchain, stablecoins, and digital wallets to offer instant, low-cost alternatives to traditional correspondent banking models.

Banks are also focusing on value-added services-like currency conversion, VAT refunds, and integration with accounting software-to retain customers and differentiate their offerings.

The Stakes for Customer Satisfaction

For both consumers and businesses, better cross-border payments mean:

  • Faster access to funds and improved cash flow
  • Lower, more predictable costs
  • Greater trust and transparency
  • Enhanced global commerce opportunities

As cross-border payment flows are projected to double to €268 trillion by 2030, meeting these expectations is not just about convenience-it’s a competitive imperative for banks, fintechs, and payment processors.


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