Singapore

How Singapore employers are using TikTok for recruitment

Image Credits: UnsplashImage Credits: Unsplash
  • TikTok is a powerful tool for engaging Gen Z job seekers through creative and dynamic content.
  • Humanizing the employer brand on TikTok helps to connect with potential candidates on a personal level.
  • Showcasing company culture and innovative recruitment campaigns on TikTok can attract top talent and increase brand awareness.

Singapore employers are embracing TikTok as a powerful tool to connect with Gen Z job seekers. This shift is driven by the need to engage a tech-savvy, creative, and diverse demographic that values authenticity and innovation. By leveraging TikTok's unique features, companies are not only attracting top talent but also building a strong employer brand that resonates with the younger generation.

The Rise of TikTok in Recruitment

TikTok has emerged as a game-changer in the recruitment space, particularly for engaging Gen Z. The platform's focus on short-form videos allows businesses to showcase their culture, values, and career opportunities in a dynamic and visually appealing way. According to Shopee Singapore, "TikTok’s engaged user base mainly consists of Gen Z and Millennials, providing businesses with a platform to showcase their culture and job opportunities in a way that resonates with this creative and diverse demographic".

Humanizing the Employer Brand

One of the key advantages of using TikTok for recruitment is the ability to humanize the employer brand. By creating relatable and engaging content, companies can connect with potential candidates on a personal level. As SmartDreamers highlights, "Humanizing your brand means putting a face to a name while connecting over values and vision others can believe in and easily understand". This approach not only attracts young talent but also fosters a sense of community and belonging.

Showcasing Company Culture

TikTok's video format is ideal for showcasing company culture and giving potential employees a glimpse into life at the organization. Companies like DBS Bank and Sephora Singapore have successfully used TikTok to highlight their dynamic workplace programs, fun events, and innovative projects. This strategy helps to create a positive and inclusive employer brand image that appeals to Gen Z job seekers. TikTok is being used by employers to showcase their lively and exciting work environments, which is a major appeal for members of Generation Z who place a high priority on maintaining a healthy work-life balance and a favourable culture in the office.

Creative Recruitment Campaigns

TikTok offers endless possibilities for creative recruitment campaigns. From interactive challenges to behind-the-scenes videos, companies can engage with potential candidates in innovative ways. For example, Faze Clan turned its recruiting process into a game on TikTok, asking users to participate in an interactive challenge to join their team. This not only makes the recruitment process more engaging but also helps to attract candidates who are a good cultural fit.

Reaching a Wider Audience

With its massive user base and powerful algorithm, TikTok allows companies to reach a wider audience and increase brand awareness. By creating entertaining and informative content, employers can capture the attention of potential candidates and keep them coming back for more. As SmartDreamers points out, "Video is an excellent format for storytelling. It's proven to be more engaging (and garners more actual online engagement) than words or images alone".

In today's competitive job market, standing out is crucial. By leveraging TikTok's unique features, Singapore employers are not only attracting top Gen Z talent but also building a strong and relatable employer brand. As the recruitment landscape continues to evolve, embracing innovative platforms like TikTok will be key to staying ahead and connecting with the next generation of employees.


Careers United States
Image Credits: Unsplash
CareersJuly 8, 2025 at 10:30:00 PM

How job losses in your 50s are redefining retirement in America

The traditional idea of retirement—a fixed age, a gold watch, a celebratory sendoff—is rapidly becoming a myth for millions of American workers. What...

Careers Singapore
Image Credits: Unsplash
CareersJuly 8, 2025 at 7:30:00 PM

Financial comfort in Singapore isn’t about income—it’s about friction

A seemingly simple Reddit post recently asked, “Is the average Singaporean doing well financially?” The answers that poured in weren’t just honest—they were...

Careers Singapore
Image Credits: Unsplash
CareersJuly 7, 2025 at 2:30:00 PM

Is it fair to hold recruiters responsible for ghosting job applicants?

Recruiter silence has become the soundtrack of the modern job search. You submit your resume, maybe even get a warm call or two....

Careers World
Image Credits: Unsplash
CareersJuly 3, 2025 at 12:30:00 PM

Do one-click job applications really work?

At the time, we were moving fast. We’d just raised our seed round, team size doubled in six months, and suddenly hiring wasn’t...

Careers Singapore
Image Credits: Unsplash
CareersJuly 3, 2025 at 12:00:00 PM

When the title goes up but the pay stays flat

Getting promoted is supposed to be a good thing. A higher title, more responsibility, and, crucially, better pay. But for one Reddit user...

Careers World
Image Credits: Unsplash
CareersJuly 2, 2025 at 6:00:00 PM

Why strategic career coaching accelerates your job hunt

In the wake of tech sector layoffs, global hiring freezes, and the erosion of once-stable internal promotion ladders, professionals are starting to ask:...

Careers World
Image Credits: Unsplash
CareersJuly 2, 2025 at 1:30:00 PM

What poise in salary negotiations really signals

Salary negotiation has always been part performance, part preparation. But in a labor market redefined by hybrid hiring, burnout-fueled turnover, and an inflationary...

Culture Singapore
Image Credits: Unsplash
CultureJuly 1, 2025 at 5:30:00 PM

Why Singapore’s 2025 tech graduates are facing a tougher job market

A post on the Singapore subreddit over the weekend captured the quiet anxiety rippling through this year’s crop of computer science graduates. “Are...

Careers Singapore
Image Credits: Unsplash
CareersJuly 1, 2025 at 1:30:00 PM

Why engineering grads in Singapore earn just S$3,000

Frustration bubbled to the surface on June 29 when a Redditor voiced disbelief that his friend—a mechanical engineering graduate—was earning just S$3,000 a...

Careers World
Image Credits: Unsplash
CareersJune 30, 2025 at 6:30:00 PM

Why young workers are getting left behind—again

Across boardrooms in London, Dubai, and Riyadh, something quietly consequential is taking place: employers are reshaping what early-career work means—and what it’s worth....

Careers Singapore
Image Credits: Unsplash
CareersJune 30, 2025 at 12:00:00 AM

Is S$6,800 enough to live well in Singapore?

When a 23-year-old European professional took to Reddit to ask whether his upcoming S$6,800 salary in Singapore would be enough to live comfortably,...

Careers World
Image Credits: Unsplash
CareersJune 29, 2025 at 11:00:00 PM

Gen Z isn’t job-hopping—they’re rewriting the career playbook

The modern résumé is looking more like a launchpad than a ladder—and it’s no accident. Gen Z, the digital-native cohort now flooding the...

Load More